We ensured the best Black Friday ever for Brazilians most loved brand.
ioasys and Alpargatas came together in an ecosystem responsible for Havaianas e-commerce continuous improvement, focusing on increasing conversion and creating a frictionless shopping experience.
Re-build Havaianas e-commerces, focusing on shopping experience improvement, efficiency and conversion power, while expressing the brand essence through digital experiences.
New e-commerces and a more efficient experience
Through a co-creative process, we restructured Havaianas’ e-commerces in Brazil, US and Europe and improved user experience through fewer clicks and faster checkout, fast conversion mega menu and intuitive search.