A co.creative community to explore Web 3.0
Havaianas was one of the first Brazilian brands to negotiate an NFT asset. In this project, we launched a Web3 NFTh collection, which stands out for its co-creative community that brings exclusive brand experiences and benefits for its participants.
Way beyond NFT creation. We built an experimentation community focused on testing new technologies and developing new brand assets. Havaianas has an easy-going and cool lifestyle and this project helped people express their personality on Web3.
A new step into the Metaverse
A community that offers exclusive benefits and experiences to its holders, through a unique token. This way, we cultivate a co-creative community and insert Havaianas on the Web3 universe.
The first collection was named Flakkies Kind One and made of stylized sea creatures that represent Havaianas’ DNA.
